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Profit Tracker

Moolax is a new personal finance platform designed to empower users to effectively track their income, manage savings, and gain a comprehensive understanding of their financial situation.

Scope

Brand Identity Development

Product Design (UX/UI)

Advanced Prototyping

Design System

Branding & Aesthetic

The Moolax branding uses a dark blue palette to convey premium quality along with vibrant purple, cyan, green, and blue accents for a modern, energetic look. The aesthetics feature rounded corners and friendly shapes to appear welcoming to young users while maintaining a clean and professional feel.

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Information Architecture

As lead designer, I developed an information architecture that allowed users to link all income sources and spending accounts to track cashflow in one place. Key features included income/expense tracking, budgeting, savings goals, investment performance, and debt management, organized into clear categories and priorities. The architecture focused on simplifying money management to optimize visibility across finances and empower smart savings and investment strategies.

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Client Testimonials
"Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises."
Freddy Shamoon
@Cerenade
"As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!"
Jordan Scheffler
@Crewfare
"Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn’t hesitate to recommend Julien for any product design project."
Chris Tanzi
@Babson
"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
@ODG
"Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!"
Collin David
@ATSAP
"We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!"
Thomas Tovin
@Stockpile
"This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future and to continue working with him for any of our interactive design needs."
Gina Gardner
@WaterPRO
"Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again."
Annie Robert
@LockDown

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