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Case Study2025

Austrian Audio

High end microphones, headphones and professional audio tools for the modern sound engineer, producer, musician, recordist and content creator.

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Client
Austrian Audio
Industry
Audio System
Role
Senior Product Designer · Brand Lead
Scope
Brand Identity DevelopmentProduct Design (UX/UI)Advanced PrototypingDesign SystemWebflow implementation
01 / 03

Branding & Aesthetic

The Austrian Audio branding employs a bold black and red color palette, exuding a sense of premium quality and passion. The sleek black hues convey a sophisticated and professional aesthetic, while the vibrant red accents inject energy and dynamism into the visual identity. The branding incorporates fluid sound wave shapes, symbolizing the brand's dedication to audio excellence and its roots in the world of music and sound engineering. These organic forms lend a modern and energetic touch to the overall design. While maintaining a clean and minimalist approach, the aesthetics subtly incorporate rounded corners and gentle curves, creating a welcoming and approachable feel that resonates with audio enthusiasts and professionals alike. The Austrian Audio branding seamlessly blends elegance, innovation, and a deep reverence for the art of sound, appealing to discerning audiences who appreciate both technical prowess and stylish aesthetics.

Branding & Aesthetic
02 / 03

The Mobile Experience

For the mobile experience, I concentrated on translating essential desktop capabilities into streamlined, intuitive flows tailored for touch interactions. The signature black and red color scheme, accentuated by pulsating sound wave motifs, maintains consistent Austrian Audio branding across devices. Layouts and fonts are optimized for effortless mobile scanning, with ample spacing between elements to enhance usability on smaller screens. Decluttered menus and intuitive gestures like swipes and taps reduce visual noise while elevating ease of use. Key features cater to mobile audio needs, such as real-time recording alerts, on-the-go project tracking, and quick access to customized audio settings. The culmination is a seamless, cohesive Austrian Audio experience via an engaging, functional mobile design curated for audio professionals and enthusiasts on the move. The sleek black interface exudes a professional aesthetic, while dynamic red accents and pulsating sound waves inject energy and passion into the mobile experience, reflecting Austrian Audio's commitment to delivering premium audio solutions.

The Mobile Experience
03 / 03

Information Architecture

The information architecture is organized intuitively. The top navigation features main categories like Microphones, Headphones, Audio Interfaces, Studio Monitors, and Accessories, with subcategories based on product types and brands. Within each subcategory, users can filter and sort products by price, features, or ratings. Detailed product pages showcase visuals, specs, and reviews. A Bundles section offers curated product collections, while a Resource Center provides educational content and industry insights, solidifying the website's position as a comprehensive hub for audio professionals.

Information Architecture
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Client Testimonials

Trusted by founders
and creative teams.

180+ 5-star reviews · 99% job success
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown

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Julien Gray
Julien Gray
Senior Product Designer