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Carib

Since 1950, Carib has been a bona fide thirst-quencher and a symbol for everything quintessentially ‘Caribbean’ – energy and warmth that are briefly tempered by a cool sea breeze. Kayen Peppa was asked to design a simple website that embody this image and allow Carib to showcase the events they organize and a few of the delicious cocktail the customers can try out.

Scope

Brand Identity Development

Product Design (UX/UI)

Advanced Prototyping

Design System

The Idea

Carib Lager wanted to invite their new and existing customers to be part of their community events. Increasing awareness about their brands and all the fun stuff they organize for their customers. Ultimately, the site needed to reflect and put the users into that vacation mood.

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