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Case Study2025

Moxielash

The industry's first 10 Magnet Lashes and waterproof Magnetic Eyeliner by MoxieLash®. With 40+ unique lash styles now.

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Client
MoxieLash
Industry
Beauty
Role
Full Stack - UX UI Design / Developer
Scope
Brand Identity DevelopmentProduct Design (UX/UI)Advanced PrototypingDesign SystemShopify implementation
01 / 03

Branding & Aesthetic

I was tasked to facilitate the user journey and experience by allowing the users to quickly and efficiently find the appropriate products based on their own individual needs. The goal here was to simplify the browsing experience (both on desktop and mobile) by making it more fluid and simpler, while keeping the necessary description of the different items.

Branding & Aesthetic
Branding & Aesthetic
02 / 03

The Mobile Experience

A younger audience means that the mobile experience is a huge part of the traffic if not the majority. That's why Kayen Peppa approached the mobile design focusing on delivering an experience tailored for the on-the-go users.

The Mobile Experience
03 / 03

Email Creatives

Kayen Peppa was as well commissioned to create all the marketing email creatives. Ranging from seasonal email campaigns, retargeting, exclusive offers and more.

Email Creatives
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Client Testimonials

Trusted by founders
and creative teams.

180+ 5-star reviews · 99% job success
“
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
“
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
“
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
“
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
“
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
“
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
“
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
“
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown
“
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
“
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
“
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
“
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
“
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
“
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
“
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
“
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown

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Kayen PeppaDesign Studio
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Miami

Mary Brickell Village, Miami FL

+1 (786) 972 4860

Julien Gray
Julien Gray
Senior Product Designer