Aspirational Me
Aspirational Me is a native iOS app that turns vague self-improvement goals into a structured process. It walks users from reflecting on what they value, to defining a personal vision, to setting concrete goals tied to specific areas of their life, then tracks progress against all of it.
Branding & Aesthetic
The app opens on a real night sky photograph, a lone figure standing under the Milky Way, and that image sets the tone for everything after it. The interface stays dark throughout, deep navy and black, so the handful of blue accent buttons and highlights carry all the visual weight. The mark is a simple letter "A" with a small spark beside it, paired with the wordmark in a clean sans-serif. Nothing about it reads as loud or gamified. It reads more like a quiet space to think.
Information Architecture & Wireframes
Onboarding introduces the app's three-step framework, Vision, Action, Progress, and that same step indicator carries through the rest of the flow so users always know where they stand. After account creation and email verification, the Vision stage asks a series of reflection questions (what brings someone joy, what they're grateful for, what their core values are) and has them pick from a set of value tags before writing their own vision statement, closing with a congratulations screen once it's done. The Action stage then has users choose three to five areas of life to focus on out of six options, physical, spiritual, financial, intellectual, relationships, and service, then drill into each one to describe their aspirational self before turning that into an actual goal, complete with frequency and toggles for recurring tracking and progress reporting.
