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Case Study2025

Hairspring

Hairspring is a luxury watch ecommerce experience designed to showcase timeless craftsmanship, elevate product storytelling, and create a refined journey from discovery to purchase.

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Client

Hairspring

Industry

Luxury

Role

Full Stack - UX UI Design / Developer

Scope

Brand Identity DevelopmentProduct Design (UX/UI)Advanced PrototypingDesign SystemShopify implementation

01 / 02

Branding & Aesthetic

Hairspring commissioned Kayen Peppa to create a luxury ecommerce experience that would elevate the perceived value of its timepieces and reflect the timeless elegance of the brand. The goal was to use refined typography, generous whitespace, cinematic imagery, and a restrained visual system to create a sense of exclusivity and craftsmanship. The overall design approach was intended to immerse visitors in a premium world where every detail reinforces sophistication, heritage, and the art of fine watchmaking.

Branding & Aesthetic

Branding & Aesthetic

02 / 02

UX & Information Architecture

Hairspring enlisted Kayen Peppa to refine the UX and information architecture of its ecommerce experience in order to present collections, product stories, and brand content in a way that feels both effortless and elevated. The goal was to balance luxury storytelling with ecommerce usability, ensuring that users could browse, discover, and evaluate products without friction. The redesigned UX focused on clean navigation, intuitive product exploration, and a carefully structured content flow that supports both the premium nature of the brand and the functional demands of online shopping.

UX & Information Architecture

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Client Testimonials

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and creative teams.

180+ 5-star reviews · 99% job success

“

Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.

Howard Daniel@ODG

“

Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!

Collin David@ATSAP

“

We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!

Thomas Tovin@Stockpile

“

Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.

Freddy Shamoon@Cerenade

“

As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!

Jordan Scheffler@Crewfare

“

Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.

Chris Tanzi@Babson

“

This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.

Gina Gardner@WaterPRO

“

Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.

Annie Robert@LockDown

“

Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.

Howard Daniel@ODG

“

Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!

Collin David@ATSAP

“

We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!

Thomas Tovin@Stockpile

“

Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.

Freddy Shamoon@Cerenade

“

As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!

Jordan Scheffler@Crewfare

“

Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.

Chris Tanzi@Babson

“

This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.

Gina Gardner@WaterPRO

“

Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.

Annie Robert@LockDown

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Kayen PeppaDesign Studio

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Julien Gray

Senior Product Designer