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Case Study2026

NowUtalk

nowutalk isn’t just a chatbot — it’s your AI Sales Expert, seamlessly integrated with Shopify to handle the entire sales cycle, just like a real salesperson.

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Client
NowUtalk
Industry
AI sales automation
Role
Senior Product Designer · Brand Lead
Scope
Brand Identity DevelopmentProduct Design (UX/UI)Advanced PrototypingDesign SystemWebflow implementation
01 / 02

Branding & Aesthetic

NowUtalk commissioned Kayen Peppa to craft a distinctive visual identity for an AI sales agent built natively for Shopify merchants. The goal was to reflect the conversational, human-like nature of the product through a design language that feels approachable yet technically sophisticated. The aesthetic combines a clean white canvas with bold black typography and a vibrant violet-to-pink gradient — translated into expressive flowing waveforms that suggest dialogue, energy, and the natural cadence of a real conversation. This visual system positions NowUtalk as a confident, modern SaaS product that bridges cutting-edge AI with the warmth and intuition of a human salesperson, helping Shopify merchants instantly grasp the product's value while standing out in a crowded ecommerce tools landscape.

Branding & Aesthetic
Branding & Aesthetic
02 / 02

The mobile experience

Since most ecommerce shoppers browse and buy from their phones, Kayen Peppa approached the NowUtalk mobile experience as central to the product story rather than a downstream adaptation. The goal was to showcase how the AI sales agent integrates seamlessly into the Shopify mobile shopping flow — replacing static product grids with intuitive, voice-and-chat-driven interactions that guide visitors from discovery to checkout. The design focused on clean conversational interfaces, generous whitespace, and clearly framed product cards that surface within the chat itself, so customers can browse, ask questions, and complete purchases without ever leaving the conversation. The result is a mobile experience that feels effortless, on-brand, and engineered to convert — turning casual browsers into confident buyers.

The mobile experience
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Client Testimonials

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and creative teams.

180+ 5-star reviews · 99% job success
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown

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Julien Gray
Julien Gray
Senior Product Designer