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Case Study2019

Playable

Goler redefines the way you experience soccer by giving you access to the most advanced, accurate and up to date stats available, allowing you to analyze historical data and track live games in real-time.

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Client
Playable
Industry
Advertising
Role
Senior Product Designer · Brand Lead
Scope
Brand Identity DevelopmentProduct Design (UX/UI)Advanced PrototypingDesign System
01 / 03

Branding & Aesthetic

The design needed to translate a sense of playfulness accessible to most users regardless of their level of knowledge, making the overall experience more enjoyable for them.

Branding & Aesthetic
02 / 03

A Cohesive Design System

While it already had a logo and color scheme, Playable was lacking a well-defined design system. Kayen Peppa translated their original vision into a unique and visually cohesive system, that highlighted the efficacy of the product while keeping it simple and more intuitive for the user.

A Cohesive Design System
03 / 03

The User Journey & Experience

Kayen Peppa recommended the gamification of the user experience. One of the main areas of focus was to make the process of video creation more enjoyable, interactive and appealing for the users. The goal here was to create a sense of conviviality, keeping the user engaged and motivated thorough the entire experience.

The User Journey & Experience
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Client Testimonials

Trusted by founders
and creative teams.

180+ 5-star reviews · 99% job success
“
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
“
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
“
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
“
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
“
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
“
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
“
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
“
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown
“
Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project.
Howard Daniel@ODG
“
Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!
Collin David@ATSAP
“
We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!
Thomas Tovin@Stockpile
“
Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises.
Freddy Shamoon@Cerenade
“
As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!
Jordan Scheffler@Crewfare
“
Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn't hesitate to recommend Julien for any product design project.
Chris Tanzi@Babson
“
This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future.
Gina Gardner@WaterPRO
“
Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again.
Annie Robert@LockDown

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+1 (786) 972 4860

Julien Gray
Julien Gray
Senior Product Designer